Targeted Advertising in Action: Visualizing OOH Sports' ability to deliver hyper-localized digital billboard campaigns within a 3-mile radius of major sporting events across leagues like MLB, NBA, NFL ...

In this dynamic environment, brands that successfully integrate with the world of sports will likely establish the deepest ...

Even though there is a long way to go, the early reviews of new Los Angeles Lakers head coach JJ Redick have been positive.

When you think of the longest-running sponsorship deals, theme park partnerships wouldn't usually be part of the conversation ...

Exciting opportunities for automating workflows, enhancing personalisation and repurposing existing content mean that AI has ...

OOH Sports logo featuring a silhouette of a running athlete in blue with dynamic speed lines, symbolizing energy and movement ...

Simone Biles was seen wearing a custom jacket supporting husband Jonathan Owens at the Chicago Bears game on Sunday ...

--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for ... By pairing sponsor logos with specific locations or items within a venue ...

Sports sponsorships have evolved from simple logo placements to complex partnerships that demand detailed measurement and ...

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced the issuance of US Patent No. 12,124,509 titled 'Automa ...

The Orioles current longest-running minor league affiliation is with their Double-A team since 1993, the Bowie Baysox. And as ...

The league's current on-court product might be turning away fans. Would a greater reward for dunking improve it?