Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Let's close out the year with a roundup of the most top CTV stories of the year, from Netflix’s ad surge to Nielsen’s ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

AI agents will become foundational to the future of digital advertising. They will not only make campaigns more efficient but ...

A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital's #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...

Retail media networks are moving away from static placements toward dynamic, data-driven advertising environments.