Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

Optimizing for SEO is crucial when creating engaging online content. SEO boosts visibility, builds trust, improves user experience, and drives long-term digital growth.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even ...