LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Balancing UX with SEO starts with remembering that Google’s algorithm is designed to reward user satisfaction. One example of ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Instead of executing individual tests, growth teams will soon transition from executing the tests hands-on to defining ...

This is the dream combo that makes daily work feel effortless. This pairing makes sense because it perfectly divides the ...

Does AI improve, or misdirect, search engines and their results? Long before hard drives and hyperlinks became symbols of ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Some people achieve success thanks to favorable circumstances: wealthy parents, prestigious degrees or lucrative connections.