LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

As AI increasingly becomes the system of record for company meetings, adversarial techniques for manipulating the algorithm’s takeaways and actions items will sway business decisions and directions in ...

Balancing UX with SEO starts with remembering that Google’s algorithm is designed to reward user satisfaction. One example of ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

Neel Somani points out that while artificial intelligence may look like it runs on data and algorithms, its real engine is ...

Gemini was the worst at news out of the models tested. The researchers found that it had issues in 76% of its responses, at ...