Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.

ChatGPT is the dominant force in GenAI search for air bookings. Within ChatGPT, however, airlines are getting short shrift.

Matter Communications is hosting a virtual AI Summit - "How to Be Visible in an AI World" - bringing together leaders in PR, ...

Bohu Digital, a paid advertising and AI search agency specializing in B2B Technology and Professional Services, and Brandi AI™, the industry's most comprehensive, intelligence-driven platform for ...

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over ...

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Furnishing an agentic commerce future - CTO Susan Tan explains how Wayfair plans to build on its existing AI foundations ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Omri Hurwitz Media leads Israel’s PR industry with AI-driven Generative Engine Optimization, redefining brand visibility ...