The brand officially launched on October 1, after a pre-sale debut in September 2025. The initial lineup consists of four ...

Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day ...

The world of beauty is ever-changing, and 2025 is no exception. This year, makeup takes a refreshing turn toward authenticity ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

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From the foundation stick that leaves skin looking perfectly airbrushed to the lip oil that keeps lips plump and glossy, ...

Get holiday ready with E.l.f. Cosmetics. The brand dropped new lip balms, oils and more. Plus, a cult-favorite primer (now in ...

There’s a perfect red lipstick out there for everyone, but with thousands of shades and formulas to consider, finding the one that’s best for you — a shade that works with your skin tone combined with ...

If you’ve been chasing that moody-but-not-too-serious 90s lip lately — the kind that lives somewhere between a plum, a brown, and the shade every cool babysitter wore in 1998 — you don’t have to ...