When the Harley-Davidson Model 1 first roared into life in ... This new but old "diamond logo" had simple white lettering on ...
Davidson, it’s easy to see a big, tattooed, leather-clad bloke riding it and while there may still be riders out there that fit that generalisation, there’s also a new wave of riders - women.
Of course, it is unusual for competitors in the same space to adopt the same logo font (though it does happen ... For example, the Toyota wordmark is remarkably different from the Harley Davidson ...