KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Discover what CRM reports are, their benefits, key features, and how they help businesses analyze customer data, sales, and ...

If you’re noticing increased organic traffic without a significant increase in leads or customer growth, the problem may be ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to ...

HDFC Bank faces mixed signals, rising NPAs & integration risks offset by credit card growth & potential repo rate cuts. Read ...

Many insurers are struggling to meet customers' demands for fully digital interactions and near-instant claims processing.

In this edition of our monthly roundup, we're recapping new features in Microsoft Copilot Studio, released in February 2025.

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, ...

The report provides in-depth, data-centric analysis of gift card industry in Colombia through 100+ tables and 280+ charts.