He explains: “ Tim was sick as a dog. He wasn’t feeling good. And then Jeff said something derogatory, and Tim just punched ...

AI sucks, and there's no way this bubble doesn't burst sometime soon, but the C-suites are still all-in on AI, which means ...

"So we paid Jeff Beck $300 for the session for the Coke commercial. And at that point, Tim [Bogert] and me both said, ‘Wow, we’d love to play with Jeff.’ Things were changing, and music was all about ...

Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad Pepsi ...

The advert could hardly be more different, both in content, and in the reactions it has provoked, to the UK retailer John Lewis’s Christmas advert. This short human story about a father and son ...

Artificial intelligence can now provide the same commercial outcomes as carefully crafted human storytelling – and not ...

On this day in pop culture history, the first “Joker” movie debuted as a hit, Intel was born and a made-for-TV movie based on ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself irreplaceable by creating value.

BEIJING: A 17-year-old Japanese idol was dismissed for a "serious violation of rules" after observant online viewers spotted ...

All is not well in the advertising industry but what does that mean for the nation's Christmas adverts? We tuned in to find ...

Drawing on fresh testing from System1, Andrew Tindall reveals an uncomfortable truth: the public doesn’t care about advertising or AI as much as you do. This is actionable; they do care how ads make ...