Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Playing without injured star JuJu Watkins, freshmen Kennedy Smith and Avery Howell power USC to a 67-61 victory over Kansas ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

An Upper Deck Exquisite rookie card for James, which included his autograph and a jersey patch, went for $1.159 million at auction Saturday. It comes a little over a month after a more rare Upper Deck ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

UConn women's basketball star Paige Bueckers is one of the biggest stars in the game and projected No. 1 pick in the WNBA ...

Luka Dončić leads the Lakers' fast break and leaves it behind his back for LeBron James, who finishes with an emphatic dunk.