Dallas Mavericks General Manager Nico Harrison has confessed to misjudging the depth of fan affection for Luka Doncic before ...

Jordan Brand is taking full advantage on Doncic being on the Lakers and recently put out an ad to market Luka’s shoes, via ...

The last few months have been a whirlwind for Luka Doncic after shockingly being traded by the Dallas Mavericks to the Los ...

Doncic's time in Dallas ended with a shocking trade on Feb. 2, but the beginning of the end dates to the summer of 2023.

Ahead of Game 1 of the NBA playoffs tonight, Austin Reaves and Rigorer have teamed up with Kicks Crew for a surprise release of his signature shoe, the AR2.

For the third year in a row, we’ve compiled a complete list of every active NBA and WNBA player who has released a signature ...

The "Bloodline" Jordan Luka 4 and Luka .77 are coming soon. Check our Sneakers news for more upcoming releases and breaking ...

Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

A federal judge scolded the Trump administration on Tuesday for dragging its feet in complying with a Supreme Court order ...

Details of the Travis Scott Jordan Jumpman Jack and Luka 4 flash crimson Luka Doncic wore for his return to Dallas.

A day after he returned to the American Airlines Center to face his former team, Luka Doncic surprised fans at a Dick's ...

Former Dallas Mavericks star Luka Doncic has returned to L.A., but before leaving, he surprised fans at Dick's Sporting Goods by signing autographs and launching his new shoe.