The executive summary is a nutshell description of the marketing plan. It should contain the key findings of the market research, the company’s objectives and marketing goals, an overview of the ...

We recently spoke with Stone about the importance aligning Marketing to business goals through financial goal-setting and ... and might not be perfect…when we put our focus on the right business ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Providing a means to assess progress, metrics are an essential part of any marketing plan. By constantly measuring actual performance against the metrics, companies can determine whether they are ...

Creating team objectives that align with company goals is essential for achieving ... For example, a marketing team might set an objective to increase brand awareness. This objective should ...

many of these goals and the plans that surround them fail due to poorly defined outcomes. As such, an objective without desired outcomes will likely never be successful as it cannot be measured.

they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. The most recent AME Awards were announced in September 2024 and all the cases ...

they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. The Grand Jury is comprised of top interactive and multidisciplinary marketers, ...