What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like Milani Cosmetics.

Suite” conversations, a series of thought-provoking discussions featuring some of the most influential leaders in marketing, ...

McKinney, a creative, media, and influencer agency, secures its spot on the Fast Company’s Best Workplaces for Innovators ...

A Barbie play set for sale at FAO Schwarz toy store in New York City. Mattel partners with OpenAI to design and power new AI-driven toys. The first AI-powered product is expected to be announced ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

Mattel Inc. (), the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products ...

Mattel (NASDAQ:MAT) will start using artificial intelligence to design the next generation of toys and even movies through a deal with OpenAI. “Leveraging this incredible technology is going to ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...