The new Gemini logo continues to roll out, while Google has made a tweak to the model picker that prioritizes function over version.

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, ...

Barbie-maker Mattel has signed a new deal with OpenAI to use its artificial intelligence (AI) tools to design new toys and in some cases, power them. The iconic toymaker is expected to announce ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday. The ...

Mattel (NASDAQ:MAT) will start using artificial intelligence to design the next generation of toys and even movies through a deal with OpenAI. “Leveraging this incredible technology is going to ...

Mattel Inc. (MAT), the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI (OPAI.PVT) to use its artificial intelligence tools to design and in some cases power toys and other ...

May 07, 2025 - You may have seen the viral "AI Barbie" phenomenon where users create AI-generated images, videos, and avatars inspired by Barbie's signature look — think pink aesthetic, makeup ...

Business Mattel plans to raise prices on some toys to offset tariff costs Barbie Dream Besties, from Mattel, are displayed at the TTPM 2024 Holiday Showcase event in New York, Sept. 17, 2024.

Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.

What’s more, Mattel throughout its history operated with a studio-like approach to creating products to delight the most fickle consumers and their parents. The proud declaration “We Make Toys” is ...