Net promoter score (NPS) has emerged over the past two decades as a preeminent tool for tracking marketing performance of organizations, business units, and employees. Introduced by noted business ...

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial metric ...

The Net Promoter Score (NPS) is the most widely used measure of customer loyalty. More than two-thirds of Fortune 1000 firms report using it (Kaplan, 2016). At its core is a single loyalty question: ...

Google Cloud is introducing new incentives and rebates for partners — along with “net promoter” scores that assess their work with customers — to help improve partners’ profitability and ...