Behind Flagg, New Balance surges into the NBA conversation Until now, New Balance — the classic, fashionable “dad shoe” progenitor — has been very selective in its NBA endorsements.

New Balance aims to disrupt the league's sneaker order After relaunching its football cleats in April 2024 and signing top rookie Marvin Harrison Jr., New Balance is clearly signaling intent.

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

New Balance Has Another Wild Hybrid Sneaker Coming: The 1890 is part-Wallabee, part-running shoe.

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

New Balance Signs SV2 as the Brand's First Gaming Ambassador EA Sports FC star SV2 combines combines real-life soccer challenges with gaming.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

A popular pair of New Balance shoes lauded by its makers as featuring “enhanced comfort” is on sale right now for a super low price. Zappos is selling New Balance Classics 997R Shoes for only $45.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.

New Balance WRPD Runner Shoes, $60 (Was $150) at Foot Locker There are 15 reviews for these shoes at Foot Locker, and all of them are five stars out of five. “It looks like it does on the site.

The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and breaking content!