Once modest agreements with local manufacturers, kit supplier partnerships are now critical to a soccer club’s global brand ...

Meanwhile, the WNBA Rookie of the Year 2024 made a splash by leading the Fever into their first play-offs in eight years, and ...

Rafael Nadal’s transition from tennis icon to global brand ambassador is marked by strategic collaborations and ventures that extend his legacy beyond the court.

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LeBron James has been a member of the Los Angeles Lakers since 2018 but he’s still got plenty of affection for his time with ...

Contrary to popular belief, when Nadal first entered the professional fray as a 15-year-old on his home island of Mallorca, ...

Nike has sponsored Nadal since he was 13 years old, and the brand has stuck with him throughout his entire tennis career up ...

With only a few more sneaker releases slated to drop before we wrap up another calendar year, Nike leans into a ...

Los Angeles Lakers star LeBron James is obviously known for his contributions on the basketball floor, but his impact off the ...

Los Angeles Lakers star LeBron James, Nike and Hasbro's Monopoly are collaborating on a special game board and basketball ...

Caitlin Clark has taken the world of basketball by storm, becoming one of the most talked-about athletes of 2024. Her ...

Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York southern district on February 3, ...