The world’s greatest agencies once shaped culture; now, they're being erased by the same logic that strips brands of meaning.

Anthropic releases Claude for Excel as a beta version. The AI reads, analyzes, and modifies spreadsheets directly within the ...

Microsoft, in its latest announcement, said that Office apps on iPhone, iPad, and Apple Vision Pro with a redesigned home ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

Technology isn’t the biggest challenge. Culture is. by Tim Fountaine, Brian McCarthy and Tamim Saleh Artificial intelligence is reshaping business—though not at the blistering pace many assume. True, ...