The new POWERADE XTRA SOUR comes in three flavors: Cherry Kicker, Grape Shocker, and Peach Pucker. These limited-time, summer only flavors are sold in 28 oz bottles.

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Powerade was created in 1988 and is the No. 3 sports drink across the United States. The 50% more campaign coincides with the brand announcing a new tasting formula that's noted as having 50% more ...

The new POWERADE XTRA SOUR comes in three flavors: Cherry Kicker, Grape Shocker, and Peach Pucker. These limited-time, summer only flavors are sold in 28 oz bottles.

Powerade will need more than just a new look and formula. The brand will get more investment and more innovation in the coming years, said Muyshondt, who would not share specifics, but did say ...