Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

Flau’jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March Madness.

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

We all love a tasty, hydrating beverage. But find out whether you'll ever be sipping Electra again, after the WNBA star-led ...

As the WNBA expands, and more money pours into the pro game both in North America and abroad, there will be a push for ...

Coconut water can come in two different colors; clear and pink. What does it mean when you see the latter color, and is the ...

Hand cramps can occur for various reasons, including dehydration, carpal tunnel syndrome, or deficiencies in potassium or ...

She was named the Big 12 player of the year, and she landed product endorsement deals with several brands, including Pizza Hut, LaCroix Water, American Eagle, Gatorade, Powerade, etc. None of this ...

Adrian 'Lambo Guy' Portelli's shocking driving record has been sensationally laid bare in court but find out the shock reason ...

he said. Edwards had an NIL valuation of $124K by On3 with multiple confirmed NIL deals with companies like Celsius, Essentia Water, Powerade, Raisin' Canes and others. He was also on the cover of ...