For example, Apple is known for ... goal setting ensures that the product road map supports sales targets. Joint efforts in sales, product positioning and marketing messaging amplify customer ...

By implementing this four-phase approach to training, sales team leaders can ensure employees are always ready to deliver ...

Now that you've chosen a segment (or segments) you're ready to position your product or service ... With a positioning statement in hand, you have the foundation for guiding the entire marketing ...

Once you know how to determine your competitors' positioning, you can use a technique I call "perceptual mapping" to see ... audience problem. Some examples: For each of your competitors, analyze ...

MIND Technology offers value after a major selloff, with growth potential in marine tech and a fast-moving float. Check out ...

The skincare packaging market encompasses a variety of product types, delivery forms, and applications that cater to ...

Broad market trends are no longer reliable for businesses seeking guidance in their strategies. Understanding hyperlocal data—granular insights into consumer habits, preferences, and purchasing ...

Faced with the latest wave of tariff uncertainties, supply chain leaders are caught between short-term tactical responses and ...

Historically, Hexagon was primarily a hardware manufacturer, but software is becoming a bigger part of the revenue base in line with the company’s strategy. Currently, group revenue is around 40% ...

Introduction As generative artificial intelligence (GenAI) and large language models (LLM) rapidly penetrate corporate ...

This report explores how organisations can get AI adoption and innovation in financial services right, ultimately arguing ...

LG’s flagship G5 OLED TV makes a dramatic picture brightness leap over last year’s G4, and also offers a range of ...