Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. "Merchants need to remain the merchant of record," says Scott Hendrickson, CRO ...

AI agents will become foundational to the future of digital advertising. They will not only make campaigns more efficient but ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

From Coca-Cola to Qatar Airways, FIFA’s top-tier partners will anticipate unprecedented levels of exposure when next year’s ...

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements unveiled by the company.

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...