Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. "Merchants need to remain the merchant of record," says Scott Hendrickson, CRO ...

AI agents will become foundational to the future of digital advertising. They will not only make campaigns more efficient but ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

From Coca-Cola to Qatar Airways, FIFA’s top-tier partners will anticipate unprecedented levels of exposure when next year’s ...

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements unveiled by the company.

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...

Omnichannel access is no longer the advantage. Independent agencies now face a tougher test: turning fragmented channels into ...

Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. But it may face challenges bringing on advertisers, although the integration has the capability to use data to scan ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. Alessandra Alessio, Marketing Director ...

The winners of 2026 will be those who merge AI-driven precision with high-quality, user-centric advertising experiences, creating a programmatic ecosystem where intelligence, performance, and trust ...