Reebok, known for a mixture of training, running, basketball and tennis styles from ... The move to re-release a retro of the Court Victory Pump marks an effort by the brand to reconnect with ...

The campaign marks Reebok’s steady push back into the sports arena, building on its 2021 announcement to reclaim a strong ...

Reebok Basketball has officially announced its latest player partnership with Matas Buzelis, the highly touted rookie from Chicago and the 11th overall pick in the 2024 NBA Draft. Buzelis joins an ...

Reebok and Chicago Sky guard Angel Reese have released their first line since the WNBA rookie was signed last year. Reese, who was still in college with LSU at the time, was hand-picked by NBA ...

"We're excited to continue the relationship with a ground-up build of her signature silhouette,” Reebok’s head of basketball, ...

Reebok, meanwhile, finally has an on-court representative to showcase its products. The company has existed for nearly 70 years, forming ties with some of basketball's greatest players.

Since becoming the President of Reebok Basketball in 2023, Shaquille O'Neal has removed all doubt about his plans to return the legendary brand to relevance in the sport. Earlier today ...

Now, the 22-year-old can join the ranks of other athletes with signature basketball shoes. On Thursday, Reebok and Reese confirmed that the two have agreed to a multi-year contract extension with ...

When Paul Litchfield was tasked by Reebok owner Paul Fireman to create something fresh for the basketball market, Litchfield, his team and an outside industrial design firm landed on a concept ...

Per ESPN, Reebok’s head of basketball Jide Osifeso said, “Reebok and Angel are growing together every day and our visions for the future are aligned. We’re excited to continue the ...

One of Shaq’s first moves as president of basketball was signing Reese to Reebok, the company’s first major NIL deal with an athlete. After a successful college season and a WNBA rookie season ...