OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...
Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...
e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...
OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...
To redeem these codes in the Roblox game, follow these simple steps: These codes are unique to the game and come from Control ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...
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Soon, Your Business Could Make Sales on Roblox
The gaming platform is piloting commerce capabilities for creators and brands, which could soon earn sales from customers in their virtual experiences. Businesses have evolved to sell in a vast array ...
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...
E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...
As Roblox looks to tie its platform to revenue opportunities, the company has partnered with Shopify as its first commerce integration partner, the two companies announced Friday. A pilot program will ...
Attorney General Brenna Bird announced Tuesday that she is suing Roblox, an online gaming company, for sexually exploiting ...
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