In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

UMH and published in Acta Physiologica, shows that the molecular mechanisms involved in cold detection are not uniform ...

Universidad Miguel Hernández de Elche A research team led by Félix Viana, co-director of the Sensory Transduction and ...

Researchers at University of Tsukuba and their collaborators have conducted a comprehensive analysis of the olfactory ...

A research team led by Félix Viana, co-director of the Sensory Transduction and Nociception laboratory at the Institute for ...

Researchers have uncovered that the body uses different molecular systems to sense cold in the skin versus internal organs.

We tend to break things down into smaller components to make remembering easier. Event Segmentation Theory explains how we do ...

An international team of researchers is studying how vibration applied to tendons influences how people experience physical ...

Your nose’s superpower is thanks to a “superhighway” that leads directly into your brain. The olfactory system runs straight to the hippocampus, or your memory hub, whereas other sensory systems have ...

The field of functional and fortified foods is rapidly expanding as consumers seek products that offer health benefits beyond basic nutrition. However, ...

In a digital world optimized for speed, micro-signals are becoming the new currency of influence, and brands that master them ...