New approaches to creating shapes promise to simplify the design work behind the aesthetic surfaces found on consumer products. Pity the poor designers trying to generate eye-popping shapes for ...

Forbes contributors publish independent expert analyses and insights. Co-Founder of Fictiv. Stanford MechE. Ford Alum. Forbes 30 Under 30. One of the most exciting challenges for product designers is ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...