One of Super Bowl's most luxurious parties is coming to the Bay Area. Here's what to know

Sports Illustrated The Party Presented by DraftKings is set to take over Cow Palace the night before Super Bowl 2026 next ...
Icon Vs. Icon

Sports Illustrated Brings Back SI The Party for Big Game Weekend 2026 With The Chainsmokers & Ludacris

Sports Illustrated announces the return of SI The Party Presented by DraftKings during Big Game Weekend 2026 at San Francisco’s Cow Palace, featuring performances by The Chainsmokers, Ludacris, DJ ...

SI The Party presented by DraftKings returns to Cow Palace during Super Bowl weekend

Sports Illustrated will bring back one of Super Bowl weekend’s signature parties in 2026, announcing Wednesday that SI The Party Presented by DraftKings will take over San Francisco’s historic Cow ...

Ludacris & The Chainsmokers to Headline ‘Sports Illustrated’ Super Bowl Party

"I plan on ... delivering a show that people will be talking about long after it’s over," Luda tells Billboard.

Lineup announced for Sports Illustrated Super Bowl concert party

Here’s how to get tickets to SI The Party Presented by DraftKings event on Feb. 7 at the Cow Palace in Daly City.