For decades, countless TV shows have relied on a trope that has come to be known as the "will they, won't they?" phenomenon, ...

The company’s head of ad marketing says Roku is always tweaking and testing — but the ads push is only going to keep growing.

LG has announced that it’s partnering with a company called Zenapse to deliver so-called emotionally aware advertising across ...

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, ...

Brian Wieser, a principal at the consulting firm Madison and Wall, said Trump’s actions on tariffs led him to lower his ...

In the first television ads of the race to become Philadelphia district attorney, former Municipal Court Judge Patrick Dugan ...

Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held the top spot, the total impressions dipped by 2 million from when Sanofi ...

The Fox sales pitch comes in the weeks leading to the “upfront,” when U.S. TV companies try to sell ... News tends to be fueled by commercials from pharmaceutical manufacturers, auto marketers ...

Samsung Ads has cultivated the largest single source of TV data in the US market attained with user consent. Samsung TV Plus, Samsung's free ad-supported TV (FAST) and on-demand (AVOD) service ...

Samsung Ads has cultivated the largest single source of TV data in the US market attained with user consent. Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and on-demand (AVOD) service, has 88 ...

I have noticed over the last three or four years that most TV commercials are dominated by minority actors and actress, almost eliminating any young white male actors. I find this interesting ...