TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Kim Byung Hoon, founder of APR, has joined South Korea’s billionaire ranks with his US$1.3 billion stake in the beauty tech ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

Ulta Beauty announced on Thursday that it has acquired British beauty retailer Space NK. For US-based Ulta, this acquisition ...

Melissah Toomey, head of marketing, coffee, at Nescafé said the decision was driven by the insight that Gen Z loves iced ...