These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

The new identity is set to increase shopper engagement, trial and conversion by elevating brand’s appeal in line with key ...

Swiss chocolate bar Toblerone with dark chocolate in a 360-gram package is being discontinued, which has saddened those who ...

Say goodbye to dark chocolate Toblerones, Britons! The classier variety of the pyramidal chocolate snack is being withdrawn ...

After decades on British shelves, Toblerone is set to lose its longstanding dark chocolate variety, as its manufacturer ...

It’s a sad day for fans of a particularly chocolatey Toblerone treat – as the brand has announced it’s axed one ‘beloved’ ...

Showcases continued leadership and meaningful progress towards a more sustainable snacking business.Highlights include continued advancement in ...

Toblerone has announced it will be changing its packaging in a bid to be more "Swiss" - a year after it was banned from using ...

Since shifting part of its production to Slovakia in 2023, Toblerone has no longer qualified to claim it is Swiss made. The iconic Matterhorn vanished from its packaging, replaced by a generic peak. N ...

Since US multinational Mondelēz relocated part of Toblerone production to Slovakia in 2023, the company is no longer allowed to call its chocolate “Swiss made”.

Switzerland’s Metterhorn mountain was removed from Toblerone’s design in 2023 (Picture: Justin Sullivan/Getty Images) ...

Last year, the company was banned from using the iconic image of the Swiss Matterhorn mountain peak on its packaging, after ...