While a decline with multicultural youth had happened over a period of years, McDonald's wanted the turnaround to be more immediate. With budgets slimmed and tightened due to COVID, we didn't have the ...

McDonald’s latest two celebrity meal collabs featured two immensely popular music artists in Travis Scott — also known as Cactus Jack — and J Balvin. The Travis Scott meal includes a Quarter Pounder ...

This changed in 2020 with the release of the wildly successful Travis Scott Meal which — paired with a viral TikTok trend — helped resolve McDonald's as a relevant pop culture brand.

At the bottom of this year's Coachella Valley Music and Arts Festival artists poster, festival organizer Goldenvoice splashed an enigmatic line: "Travis Scott Designs the Desert." From the start, the ...

A Travis Scott fan page on Twitter captured snapshots of his costume. Travis Scott Becomes First Celeb with a McDonald's Meal (and Line of Merch) Since Michael Jordan Although the Astroworld ...

In 2020, McDonald’s launched the Travis Scott Meal, available at its U.S. locations for a month. For $6, fans got a Quarter Pounder with cheese, bacon and lettuce, plus fries, BBQ sauce and a ...

Micah Maidenberg is a reporter covering the business of space for The Wall Street Journal.

McDonald's has also rolled out the Travis Scott Meal which since has been gaining a lot of popularity among the fans of rapper Travis Scott. Advisory Alert: It has come to our attention that ...

Our starting point was a powerful insight: "No matter who you are, everyone has a McDonald's order." This inspired a Super Bowl commercial with "Famous Orders", which inspired "The Travis Scott Meal".