Fans enjoy feeling connected to their favorite celebrities, and endorsements or partnerships with various companies are the ...

Coachella enlisted Travis Scott to "Design the Desert," which basically means building a silly marketing activation.

Ultimately, the future of McDonald's hinges less on having specific cheap options or limited-edition items and more on seizing the right moments — those that spark viral interest and bolster the ...

Renowned for its hamburgers, French fries, and other fast food items, the American multinational fast food chain McDonald's has enjoyed global presence for decades. To boost sales and raise brand ...

The promotional $13 tube, available only through Hismile’s website, promised the nostalgic satisfaction of biting into a ...

UCF Knights football coach Scott Frost pledged to donate $500,000 toward the school's ability to recruit and retain key ...