Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Teaching Irish is no problem for Clíodhna Ní Chorráin, a fluent speaker who has passed on a cúpla focal (a few words) to ...

NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Madness provides pharma brands with a unique opportunity to advertise to a growing audience of women’s basketball fans.

TV and media investment in ad spending for women’s sports more than doubled in 2024 (139%) versus the year before -- to $244 million, according to EDO Ad EnGage. The media-measurement company ...

Eight ads which appeared in the apps included harmful stereotyping of women as sexual objects and the use of pornographic ...

THE Philippine Amusement and Gaming Corp. today said it has ordered one of its licensees to pull out its advertising sponsorship for an online TV program that features bra-less women to ensure the ...

That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...