A witty billboard featuring Shaadi.com and Zepto went viral this wedding season. Zepto offered to deliver Manyavar attire in 10 minutes. Shaadi.com humorously countered, stating finding a groom takes longer.

The firm plans to enter new categories like e-pharmacy and ramp up early offerings like Zepto Cafe and SuperSaver to capitalize on the burgeoning multi-billion-dollar quick commerce market.

The collaboration between Shaadi.com and Zepto features witty ads, prompting other brands also to join the banter.

A Zepto billboard ad playfully suggesting it's faster to get ethnic wear delivered than to find a groom has gone viral. Shark Tank India judge Anupam Mittal shared the ad on LinkedIn, sparking a humorous exchange with Zepto CEO Aadit Palicha.

The rapidly expanding instant commerce company Zepto has swept the Indian market. It has become a household name and transformed the way city people buy for everyday necessities in just three years.

Zepto's Aadit Palicha and Shaadi.com's Anupam Mittal—indulged in a light banter, sparking speculations about a possible partnership in the future

Shaadi.com and Zepto have teamed up for a viral advertising campaign that has prompted other brands to join the playful banter