Best Buy and Walmart are better places to buy a TV than Amazon on Black Friday, but there are some gems on sale at Amazon. We like the 75-inch Hisense QLED Fire TV for $549.99.

AM EST Amazon's Black Friday sale officially started on Thursday, Nov. 21. This story has been updated with details on how long the sale will last, plus new deals on Instant Pots, beauty tech from Dyson and Shark,

If you're looking to buy one of the best new TVs then this deal is a great opportunity, of course, as Amazon's best Black Friday sales (which it's calling 'Wow! Deals' instead, is in particular control of low-pricing its own-brand TV sets. It's a decent telly, too, as we called the Omni QLED 4K model a "feature-packed deal" in our full review.