The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.

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Originally, Andy Gill – who is head of social and audience development at Sky Sports insisted that in his view the downfall of Halo was a success – because he said on LinkedIn he “couldn’t be prouder ...

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Sky Sports has taken down its Halo TikTok channel for female fans after it was called sexist and posted a video of Erling ...

WELL that was embarrassing. Amid much pastel-coloured, heart emoji’d fanfare, Sky Sports last week launched its brand new ...

North American esports organisation Envy has announced it has departed Halo esports following the conclusion of the 2025 ...

Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, ...

Sky Sports has shut down its female-focused TikTok channel, Halo, three days after it was originally launched.

The channel was met with fierce criticism as soon as it went live, with fans arguing its content and branding was patronising and sexist ...

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash.

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