When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...

The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to pursue a “completely different audience” to its traditional ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

The boss of Jaguar has fired back at critics, including Nigel Farage, after the brand's controversial new rebrand and ...

On Tuesday 19 November 2024, Jaguar revealed its fresh ‘brand identity’. Long story short, it’s a new ‘monogram’ badge (a ...

Jaguar deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new models ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

F1 legend Johnny Herbert has admitted he's 'confused' following Jaguar's controversial rebrand. The car company recently ...

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...

Nigel Farage serves as a fair example, and Jaguar’s MD, Rawdon Glover, told the Sunday Times he’s relaxed about losing the Farage demographic: “the average age of the Jaguar client is quite ...