These days, Meghan Markle is flying on cloud nine after the phenomenal success of her multiple lifestyle brands on the screen and in the market. While her Netflix special show, With Love, Meghan has been renewed for another season full of ambience and tableside manners,

Meghan Markle addressed the whirlwind of change surrounding the rebranding of her company to As Ever, after initially launching it as American Riviera Orchard. On the third installment of her podcast,

Meghan Markle’s lifestyle brand, which we now know as As Ever, has already made waves. But before the polished launch and instant sellout, the brand was initially introduced under a different name: American Riviera Orchard.

Meghan Markle is explaining why she renamed her company after announcing it as American Riviera Orchard in March 2024.