PHOENIX, AZ – JULY 18: Radio personality Bob Uecker of the Milwaukee Brewers talks with manager Kirk Gibson of the Arizona Diamondbacks before the Major League Baseball game at Chase Field on July 18, 2011 in Phoenix, Arizona. (Photo by Christian Petersen/Getty Images)

Longtime Milwaukee Brewers broadcaster Bob Uecker has died at the age of 90, the team announced Thursday. Uecker served as the Brewers' radio announcer since 1971, a job that earned him a spot in the Baseball Hall of Fame as the Ford C.

Legendary broadcaster and former big-league player Bob Uecker died on Thursday at age 90, the Milwaukee Brewers announced. Uecker, best known for his larger-than-life personality and witticisms, was a player before he became a personality.

Known as Mr. Baseball, Uecker began his career as a so-so backup catcher with the Brewers before finding fame behind the microphone as an announcer in Milwaukee and in front of the camera in Hollywood.

The baseball world lost one of its most iconic stars Thursday morning when the Milwaukee Brewers announced the death of Bob Uecker.

Bob Uecker, the voice of his hometown Milwaukee Brewers who after a short playing career earned the moniker "Mr. Baseball" and honors from the Hall of Fame, has died. He was 90.

Bob Uecker, the legendary radio voice of the Brewers who had called their games since 1971 and was nicknamed “Mr. Baseball,” died on Thursday, the team announced.

The former backup catcher, whose ability to laugh at himself made him a beloved radio announcer and launched a successful acting career, died Thursday.