Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Twenty-five years ago I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey. I saw the potential of what they were ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

Throughout the pandemic, we analyzed trends on YouTube to better understand the impact of video. We discovered that video can create a powerful sense of connection, which makes it an indispensable ...

When we dug into the data, we found that this phenomenon — one we’ve come to refer to as FarmTube — was not limited to Creator on the Rise: It saw massive growth across YouTube throughout 2019. As of ...

For our younger users, we’ve built a dedicated kids destination, the YouTube Kids app. We’ve invested heavily over the years to make YouTube Kids a safer, family-friendly place for kids to explore ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

The emergence of AI has brought music to the cusp of a new creative era. As a myriad of companies map out their AI approach, we want ours to be defined by partnership and responsibility. That's why we ...

In the last few months, we’ve experienced enormous tragedy and loss. As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...