Multi-hyphenate Tahaab Rais, whom the industry knows as being the Chief Strategy Officer and Film Director at Publicis Groupe ME&T, has graced Communicate with a lengthy discussion about the many diff ...

TBWA\RAAD has been named to Fast Company Middle East's prestigious annual list of the Most Innovative Companies in the Middle East for 2024, marking a double win and the third consecutive year ...

Pampers has created lullabies specifically designed to soothe preemie babies and provide comfort to their parents, because 1 in 10 babies are born premature ...

Word on the street is that Careem’s delivery Captains have been spotted with the Mona Lisa, giant teddy bears, gold bars and ...

Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence of the region: the desert. The brand unveiled its first-ever anamorphic art piece in ...

The city of Riyadh hosted the 2024 MENA Effie Awards ceremony on Thursday November 21rst, at the Four Seasons Hotel, amidst the dazzling atmosphere of Riyadh Season. The event celebrated 15 years of ...

Mink brands Yula, a new lounge bar and restaurant located along the vibrant JBR stretch in Dubai.

In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help ...

Women Driving Change in the GCC The insights in this article were contributed by Anne-Laure Malauzat, Management Consultant at Bain & Company. The Gulf Cooperation Council (GCC) region has seen a ...

In an era where Gen Z is all about the next foodie adventure, Coca-Cola Middle East is riding that wave as part of its Meals Platform – a global platform designed to celebrate the moment of connection ...

How do you handle creative blocks or moments of doubt in your work? I pause, breathe, and step back. I take a walk, listen to music, or engage in any activity that allows me to completely detach from ...

At TMB, they push boundaries by integrating emerging technologies like predictive analytics and AI to foster deeper connections between brands and their audiences. Furthermore, they are redefining the ...