The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

Bellini has previously spoken about the importance of enabling technology through employee empowerment and increasing digital literacy. While at BAT, her focus included automating more processes at ...

In order to have an environment in which AI ambitions can thrive, Kellanova is building on its “Kuriosity” educational sessions, which are held across the company to open dialogues about the potential ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...

Hermida joins the executive management committee and will report directly to Constellation’s president and CEO Bill Newlands. In a statement, Newlands pointed to Hermida's CPG experience and diverse ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

This type of innovation requires a careful strategy that balances technology adoption, data, and a culture of listening to the community and its needs. For example, e.l.f. is able to experiment with ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. Glass Box Models and AI-Fueled Creative: ...