*"The consumer verdict is in on Coca-Cola’s AI-generated ‘Holidays Are Coming’ campaign, and the results are overwhelmingly ...

In a landscape saturated with streaming platforms vying for attention, Philo stands apart as a brand that prioritises ...

In the bustling world of urban commuting, finding a stress-free, sustainable, and enjoyable mode of transport often feels ...

With talk that TikTok and Instagram are gaining ground on Google search amongst younger people, influencers are starting to ...

Let’s face it, choosing an art style for your game can be both exciting and a bit daunting. The right art style can bring ...

In the fiercely competitive realm of 3D artistry, where innovation and meticulous attention to detail define success, SHED has emerged as a beacon of creativity and collaboration. Their recent triumph ...

I was honestly on the fence about whether or not to post this piece at the end of last week or the beginning of this one, but I thought I’d give myself the weekend to let this one sit with me and I’m ...

In a world teeming with fleeting trends and mounting pressures to conform, Diet Coke’s “This Is My Taste” campaign strikes a bold and refreshing chord. Anchored in individuality, self-expression, and ...

Wilson, managing director at digital PR agency, Energy PR, offers her advice on the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation...Whilst Black Friday ...

Founded in 2009 amidst the vibrant streets of Brixton, Redpill set out with a bold vision: to revolutionize content marketing in the social media age. With a commitment to authentic storytelling, ...

Advertising has a talent problem. Recent research has the industry as the worst for retaining its staff, with the average tenure of a UK marketing professional lasting only 2.8 years - far below the ...

In this Annual Spotlight, we delve into the creative journey of Robyn Bowman, Head of Copy at BBD Perfect Storm and recent winner of Next Gen Talent of the Year for the Annual Awards 2024...Robyn ...