In this demo study we will add even more modalities to our study and take a look at one particular reoccurring event in Mario Kart that is likely to elicit high engagement: crash events.

The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies-large language models (LLMs), streamlined workflows, ...

Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

Think about the last time you picked between two brands, maybe two chocolate bars at the checkout, two face moisturizers that look basically identical, or two Netflix shows that both seemed “fine”.

iMotions powers multimodal clinical research, using synchronized tools like eye tracking, EEG, ECG, and respiration to assess therapies, study nonconscious behaviors, advance assistive tech, and ...

Discover how memory modulation transforms biometric research. Learn why attention, emotion, and neural signals don’t just shape momentary reactions—but drive what we truly remember. From ad testing to ...

At the heart of the London School of Economics and Political Science (LSE), the LSE Behavioral Lab, is redefining what academic labs can do. The lab supports a full spectrum of human behavior research ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user ...