The proportion of consumers who find religion a “top important value” is twice as high as marketers (30% versus 15%). The ...

The Harris campaign was mirroring the strategy used by Sen. Raphael Warnock (D-GA) during his 2022 reelection campaign.

CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing ...

The goal of content marketing is consumption, not creation. Focusing more of your efforts and resources on doing more with ...

B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP.

Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?

HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of ...

Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO ...

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” ...

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a ...

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how Agentforce works,” he added. Auradkar, EVP and GM, Unified ...

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, ...