News

Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast ...
LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience ...
By integrating Starcount’s dynamic audience segments into LightBoxTV’s platform, planners can now layer in passions, values, ...
"We’ve normalised media waste, privacy blind spots, and ad fraud," said Hailey Brewer, client sales director at Nano ...
Over the past year, the combined power of Equativ and Sharethrough has significantly accelerated its growth, firmly ...
Although Meta already provides advertisers a range of AI tools which can generate variations of existing ads and make changes ...
Mark Read will step down as CEO of WPP by the end of 2025, concluding a 30-year tenure at the advertising giant, including ...
A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure ...
Sotiris Oikonomou, managing director of MarkApp, stated: "At MarkApp, our mission is to make contextual performance ...
PubMatic is meeting this moment with a platform engineered for real-time, data-driven, omnichannel monetisation, empowering ...
Nearly half of publishers have reported an increase in referral traffic from social media platforms over the past year, ...
Ad buyers can now make use of Peer39’s advanced contextual data in combination with Experian’s UK audiences through its ...