Over the past year, the combined power of Equativ and Sharethrough has significantly accelerated its growth, firmly ...

Mark Read will step down as CEO of WPP by the end of 2025, concluding a 30-year tenure at the advertising giant, including ...

Sotiris Oikonomou, managing director of MarkApp, stated: "At MarkApp, our mission is to make contextual performance ...

PubMatic is meeting this moment with a platform engineered for real-time, data-driven, omnichannel monetisation, empowering ...

Ad buyers can now make use of Peer39’s advanced contextual data in combination with Experian’s UK audiences through its ...

Nearly half of publishers have reported an increase in referral traffic from social media platforms over the past year, ...

Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to ...

This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech ...

Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s ...

WPP Media has launched Open Intelligence, a new data solution it describes as the advertising industry's “first large ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, ...

Taboola, a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement ...