Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...

The consumer segments embracing AI the most could drive up to 55% of spending by 2030, according to Cognizant’s ‘New Minds, ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...